I recently argued with someone on Discord about approaches with AI writing and niche blogging.
It always made me wonder why people think shortcutting it and take the ‘Google does not care if it’s AI produced or not’ as an excuse to just pump out hundreds of articles with AI, publish them and start praying for the best.
So here is my personal opinion about the use: I would use it. But not for the reasons one think.
I’ve been involved in SEO, niche blogging and media for over 15 years. Surviving many of the critical updates and obsessed by tracking Matt Cutts during his days at Google.
And here’s the thing. The majority of new bloggers depending on AI solely never learned it the way we did it.
I bet, none of them ever heard of Matt and his significance for SEO. How his announcements and clarifications shake the big guns like Search Engine Journal.
Is it relevant today?
Some might think it’s not, but I believe it helps old school understand new methods much better.
My observation is that, lots of new bloggers never have gone through the agonizing education in SEO the way it’s supposed to be.
Instead, they fire up an AI writer, copy paste the text and publish without any alterations.
Fine, that’s maybe too extreme.
But the difference between long-time bloggers and new breeds?
Old school understand fundamentals that never changed.
Old gen understands that surviving any major G-update (think Panda or Penguin) requires understanding where some of the basics never change.
Write & Rise
Using AI writers from the start is like learning how to type on a keyboard first before learn actual handwriting.
All the seasoned niche bloggers I met in my career started from a blank sheet and practiced their writing skills.
The rules are simple:
The more you write, the better you get at it. The more you write, the better you can resonate with your niche and audience.
The more you write, the more natural your content will be and the more valuable it will become for search engines and your target audience.
This is why I would always encourage others in niche blogging to start writing themselves first before using any tools that would take away the crucial part.
Why You Should Not Use AI?
I am opinionated by it and it’s based on my personal observations.
- Makes you lazy in every aspect
- Copywriting and niche blogging is creative media. There is nothing creative about letting a tool do the work for you
- It’s soulless in its current state
- It suppresses the creative mind of the blogger
- Content is often out of context or outdated
- Lots of facts are inaccurate
Sounds more like I have a hatred for AI writing doesn’t it?
But there’s upside:
Why Should You Use AI?
- It speeds up the process in certain aspects
- It helps you overcome writers’ block
- It provides insights you might have never thought off before
- It provides inspiration in fields you might have lesser experience in
I write most of the content myself. As for personal blogging or topics I strongly feel comfortable with.
On the other side, my team uses AI writing tools as leverage.
But here is what we experienced, and how we take AI with a little grain of salt:
AI content requires 90% editing. The choice of words and limited creativity on words makes the content utterly dull.
It’s often filled with filler words that dilute the content more than actually strengthen it.
Whilst AI tools can spit out a 1000 word article in 60 seconds, we usually spend 2-3 hours editing the content.
AI content requires fact checking. I noticed (and my team) lots of false facts and discrepancies written.
That means we often take hours on top to fact check details with other resources to iterate or alter the fact.
Even then, we always add a disclaimer that blog content is for entertainment purposes and in case it’s sensitive (think medical, pregancy, pet care etc) readers should always consult with a professional.
It’s an aid
AI writing tools are aids, but not a replacement.
Yes they provide insane value to a certain level but it should be treated as an aid.
There is a reason why I know so many seasoned niche bloggers carefully write one article a week for years and make 5-6 figures a month by doing so.
Are they using AI these days?
Probably, but only find inspiration and guidance in building the content. Not to just copy paste it into a blog and hope for the best.
AI writing tools play a supportive role for the creator. It’s not replacing the creator.
There are too many limitations with AI writers. From choice of words up to data being pulled from the web to accurately write trending or evergreen content.
There has always been a debate whether long-form content is better than short content.
But I often come across content that screams AI, and fills in a 1000 word essay with no substance.
Just to get frustrated by finding the actual answer to my question or search query.
My understanding with Google or any other search engine is that they like accurate answers. Short answers with a more in-depth explanation.
Provide an accurate answer in the first paragraph. Interested readers will read the entire article but at least they’ve been entertained with info from the first second they clicked on the URL.
AI writers can never solve this part (from an SEO POV and readers experience) so yet again editing is needed where you dense the content and make it structurally readable for users and search engines.
Long form isn’t always the solution.
So, let’s say you ignore all of what I just wrote and you still believe automation is the best way forward.
Fine, that is your choice and I am not going to stop you.
But most people fail to understand that high traffic blogs with optimal conversion in display ads, affiliate links or sponsored posts put hundreds of hours into the technical side of things.
Adding thousands of articles is not going to solve your desire to make money in niche blogging.
Some of the critical factors include:
- How well the blog is coded. A bloated WordPress theme or badly coded design will hurt your rankings
- Speed is critical. Cheap hosting comes in a very expensive form. Cutting corners on hosting will result in high bounce rates, lesser traffic and potentially costs you thousands of dollars in earnings. Find a reliable host that matches your needs.
- Basic SEO setup, including sitemaps, site titles and short urls
- How content is siloed. It helps you build authority. Building a website where it structurally makes sense requires practice and time
The list goes on, but building a blog that stands the test of time (and Google’s frills) requires lots of daily attention.
My observation is that most bloggers abuse or misuse AI writing tools.
They see it as an easy way to publish content but never truly understood fundamentals in SEO and providing actual value to a target audience.
I feel most of them lack a foundation I experienced in the early days (2004-2012) and whilst not everything is as viable today, it holds the key being a better blogger overtime.
Do I use AI writing tools? Yes.
But just to give me a guideline to optimize my workflow and eliminate lots of search.
Are AI writers bad?
No. But I wouldn’t put my entire business at stake without verifying the validity of the output.
But I prefer human content all day long over AI. For the simple reason that human connection helps you resonate with an audience.
An audience that trusts your opinion or recommendations (read affiliate links or products).
And yes, I wrote this blog post without any tools.