Is Pinterest Good For Business In 2024

Hell yea it is.

For years, I have been leveraging Pinterest in niche blogging, e-commerce and soon info products too.

With close to half a billion users every month, you would think that more people talk about Pinterest. But I am guessing most of the players want to keep the field rather thin than thick.

Facts

  • Over 40% of Gen Z uses Pinterest
  • Over 80% of users have bought something from brands through Pinterest
  • Over 90% of the Pinterest searches are NOT brand related
  • People only go to either LEARN or BUY something
  • Most of the users see it as a shopping platform
  • It’s far more cheaper to run ads there then on Google or META
  • You’ll find underrated keywords that would match your Keyword Golden Ratio
  • It’s probably the best platform out there for bloggers, e-commerce and infoproducts


I can go on, but the list is insanely long.

Pinterest has always been ignored in conversations and it makes me chuckle. It’s like when we talk about social media, they are invisible.

Backstory

When I discovered Pinterest I was not sure how to use it. And I struggled for months to get a grasp on its mechanics. Nobody really mentioned it back then.

But the more I was into niche blogging, the more I was set to discover how it worked. I still couldn’t until I went into e-commerce.

For those who don’t know, back then I ran a couple dropship stores, and with the much-needed pains, I sold over 2 million dollars per year in gross revenue.

WITH JUST PINTEREST.

That’s right. Just PINTEREST.

But, HOW?


This took me a while to figure out. And everyone was really fucking vague about it. Here are the major things you need to know:

  • Pinterest works image-driven
  • Pinterest is a search engine like any other platform (Amazon, Bing, Google)
  • On average you have to pin about 20-50 times a day. (like wtf? But I will explain that)
  • The power is in re-pinning
  • You need 3 tools. Maybe 4 to make this happen

Process

You don’t need to be Sherlock to understand that Pinterest is image-driven. But by driven, I mean really driven.

Just like X, people tweet more words than images so X is far more text-driven than Pinterest. The difference is that on X you can acquire engagement through images and text. Whilst on Pinterest that only works with images.


Pinterest is a goldmine for keywords. If you are a blogger, e-commerce or someone that sells courses then I can almost guarantee you that Pinterest is the source to figure it out.

Just because the majority there is looking to buy or LEARN. Based on their inputs and search queries, Pinterest compiles that data and indicates through autofill how much that search is worth sort of speak. Similar to the auto-fill function on Google.

A lot of keywords are similar, but like I said they are there to buy or learn.

There is a higher chance users are going to input longer phrases such as:

  • How to knit a scarf in 3 colors that match
  • How to learn social media marketing for Pinterest
  • DIY tips for my old apartment furniture in Barcelona
  • How to paint and laminate my furniture
  • Where to buy shoes with glitter and no strings

All of those searches require instant visualization. And users are more drawn to an appealing image that reflects their query over a SERP result that looks naked af.

Pinterest Is About Volume

Yes. You read that correctly earlier. The way that I got successful was once I understood how Pinterest worked. It’s a numbers game. I only started to see the impact once I went pinning 20-50 times a day.


But How?

Four things:

  • Canva
  • Tailwind
  • Re-pins
  • Lots of hours in the first 3 months or delegate to someone else


Let me explain.

Step 1: Canva

Well you need Canva for the most economical version unless you want to generate AI images but that be more costly than Canva.

Use the right Pinterest size which is 1000×1500 and create one image.

Duplicate that image but slightly change the content or image.

Remember — Pinterest works image driven and a slight change of the image will be seen as a NEW image.

See the difference between those two?

Changed the filter, slapped a number on it and used a simple brush element to make it as new as it gets.

So what I usually do is:

For every blog post, or product, I would make at least 7 different images for the same CONTENT or same URL I want visitors to visit.

Step 2: Tailwind

And no I am not talking about coding or layouts you nutjobs. I am talking about the best Pinterest tool out there: Tailwind.

There are truly ZERO competitors out there that can match the power of Tailwind.

If you want to invest a social media tool then this is on my list.

You would need an advanced plan to make Pinterest work.


Anything lower than that and you can just forget about it. Since volume is critical, 1000 pins will be a must. You might think that’s a lot but these days, I get to 1000 pins in 1 week.

Tailwind allows you to:

  • Pin pins
  • Schedule pins
  • Schedule re-pins

How it works:

  • Schedule your image/content
  • Do that seven times over with the images created – and spread them over the entire year. For example, schedule the same content once every 1.5 months or so.
  • Repeat that process with all the content you have
  • Once one is actually PUBLISHED – you repin that pin 7-10 months from now
  • Balance with re-pinning other content that is NOT yours
  • Build a cycle until you reach 20-50 pins.
  • Go for a ratio of 30 pins or re-pins of your own and 20 from others
  • Watch traffic grow
  • Get sales


That’s the simple version. You would need to put in an insane amount of work alone or with help to create hundreds of images that can be recycled over and over again.


Remember, the content can stay the same (description, URL, tags) but the image just always needs to be different.

Step 3: Repeat Until You Die

Can tell you this much: It’s boring. And repetitive work. And it’s needed to succeed to see a significant result that brings you traffic that wants to buy.

Once you add hundreds if not thousands of images into your Pinterest account through Tailwind, you are set up for an everlasting cycle. Which requires weekly attention for a few hours to manage/add new content you created and shove them into the same pipeline as the old ones.

ROI

In the early-stage, I did this by myself with my wife when we ran those e-commerces. Our total spent was about 350$ per year to gain 2 million dollars in revenue. If we exclude time. Until we hit momentum, we built a playbook that works until today and now completely delegate it to others.

I would say that the ROI is pretty significant and can tell you that even in 2024 Pinterest is insanely fucking good for business.

Close

I wrote this post up as an intro to Pinterest and make a lot of people aware how much it actually works.

Cliff notes are:

  • Costs us $350 to make 2 million dollars in revenue per year
  • Pinterest is image driven
  • It’s very volume-driven
  • Tailwind is an absolute must
  • Works well for niche blogging, info products, e-commerce and DIY related topics
  • It’s not rocket science

I made a promise a while back to launch an in-depth guide and how-to for users and some people pre-ordered my Pinterest guide.

So if you think you need more help, then feel free to pre-order my guide. The guide is $50 in PRE-ORDER.

If you’re a NanoBets member, then you get the guide for free once published.

Thanks for reading!