How To Start A Niche Blog?

One of my favorite ‘boring businesses’ is niche blogging. It’s a model that can be recession proof and with enough effort you might be able to turn a side hustle into a full-time income.

My observation is that too many people overcomplicate the initial process.

Assuming you picked your hosting provider and/or blogging platform of choice, here is what I would do when launching:

  • Start with 1-2 categories
  • Build a simple structure
  • List 10-30 topics
  • Use a keyword tool
  • Start writing


My biggest observation is that very few take actionable steps and even lesser people see niche blogging as a marathon.

Some treat it like it’s the most complicated thing ever but all professional niche bloggers will agree on this: Just start writing.

And that’s true.

If you just started, then your experience in SEO, research or writing skills might be zero to none. And that’s fine!

Who prevents you from revisiting your old content in a couple months from now when you accrued more experience?
In fact, it’s recommended. Because your first 10-30 articles will definitely suck. (yup, I said that)

Defining A Niche

I’ve seen a lot of so called SEO experts and niche bloggers on X ‘revealing their secrets’ and one of them is a common recycled topic in courses or tweets.

It tilts me so hard when I see lists like:

Best niches in 202x are:

  • Travel
  • Lifestyle
  • Beauty

And they’re the experts…

Travel for example is NOT a niche. It’s an industry.

A niche would be “Female travelers over 60 with a disability’ or “Male travelers with myopia over 40”

See the difference?

Steps To Start A Niche Blog

  • Define an industry
  • Build multiple ICP’s, similar like a business (ICP = Ideal Customer Profile)
  • Start noting down different topics or keywords around that ICP
  • Figure out which one you feel the most comfortable with
  • Ensure that outside of your hyper niche, there is enough content that can be built around your major topics
  • Check if those topics are evergreen or trending
  • If evergreen – consider first. If trending – see if you can write evergreen pillar content. (for example my Keyword Golden Ratio Guide is evergreen)
  • Build a sitemap – (From homepage to categories, and pillar content) I would use Gloomaps for the basic stuff
  • Start with a few basic pieces of either blog posts (can be more broad) or pillar content (guide, pages, longer form posts)
  • Publish them
  • Re-read them
  • Extract new keywords from it or sub-topics
  • Write more

Don’t Overcomplicate

Whenever you start, it’s REALLY not that hard. You just can’t make it complicated.

My experience with personal blogging or writing is that once you start writing and with the aid of AI to find directions maybe, you will discover new subjects or inspiration to write about.

Most new bloggers theorize too much and execute too little.

Yes, you can score big if you know the ins and outs. Yes you can rank faster if you know how to find untouched niches but there’s almost zero chance you can do this from day one if you’re new.

Longterm Horizon

If you overcomplicate it too early, you set yourself up for failure longterm. Just like a business, it’s how consistent you are in blogging and can send a signal to search engines that new content has been added, or old content has been updated (for example paragraphs added, improvements, internal link juice, etc)

The critical factor is consistency. There are plenty of blogs out there running hot for a minute pushing content like a maniac and then… crickets.

You probably want to start with one blog post per week or every two weeks, and increase the volume overtime once you get more comfortable in your research and pace.

Starting fast and in volume but slowing down is worse than a slow start and take it up a notch after a solid year.

6 Things To Consider

When you just start, or are inexperienced in writing then consider the following:

  • Put the actual answer in the first paragraph. And add all the details in the blog post
  • Always write for visitors, never for search engines
  • Pick a topic YOU feel comfortable or passionate about if it’s your first niche blog
  • Don’t consider monetization just yet. It will derail you from the goals (which is understanding blogging and writing and SEO)
  • Use AI writing tools for guidance or inspiration, but never for the actual writing
  • Blogging is 90% research and 10% writing. Dependent on the topic, fact check as much as possible


Starting a niche blog is no rocket science. It requires a lot more in-depth research in advance, especially on the ‘Niche Part’. Always know the difference between Niche and Industry.

Most of the SEO or niche blog ‘gurus’ won’t mention specifics because it will lead to a significant disadvantage.

I didn’t drill on evergreen content or other relevant terms because I want to cover that separately.

End of the day, just write. Figure out the advanced levels later.